A stealth startup, as the name suggests, isn’t something that gets discussed very frequently. Yet, for venture capitalists and investors, stealth mode startups are a part of today’s reality – one that everyone should be aware of.
We could say they’re simply startups with a sense of privacy, but that isn’t doing the concept justice. So, let’s explore the stealth mode startup meaning, and it’s wider importance, in more detail.
What does stealth mode mean for startups?
A stealth mode startup refers to startups that keep their true agenda as private as possible through various legal means. While other startups seek the public limelight, startups in stealth mode do the very opposite and hide information about themselves, having only a general summary description of the company published.
How are stealth startups different?
Such companies don’t make public statements, disclose their products or services, or openly seek endorsement of any kind. For startups, this means acquiring investors and funding as discreetly as possible. This also means, similarly, that a stealth startup founder also follows a similar process; afterall, the owners connected to these companies can’t draw attention to themselves.
How to recognize a stealth mode startup
By their very nature, startups in stealth mode are not easy to identify, but there are always clues. If the website and public material is sparse in detail, yet there is plenty of funding and even some successful investors attached, that’s usually a strong indicator.
Stealth startup – how to find it?
Since stealth mode startups rarely seek funding publicly, approaching investors privately, they’re often found when looking at the latter’s portfolios. Venture Capitalists are often necessitated to disclose their investments. Here, you may find companies with few details but a long, blank history, or perhaps companies with obscure names and details that sound more like a decoy than anything else… these are all clear signs.
This also means, however, you likely won’t find such startups in new technology incubators or other groups where public activity is highly encouraged. A stealth mode company positions itself as far away from the limelight as possible and avoids public attention.
Benefits of startups in stealth mode
The main reason of growing popularity of companies in stealth mode is that they offer a bunch of advantages most entrepreneurs – especially small businesses owners – would find very appealing.
No early attention
The biggest benefit to a stealth mode startup is to avoid early attention before they launch publicly. This is the most common in technology startups that have a “disruptive” service. The uniqueness behind this USP is often the most valuable for investors, so startups often hide their new product to avoid a number of issues.
By going public as late as possible, the competition has the least available time to react. During this time, the startup can gain a foothold with the audience and the stealth startup founder can then secure even more funding and get more money to develop a new technology before they disclose funding.
Secured intellectual property
This is also vital for companies that haven’t secured their intellectual property from a legal point of view (e.g. haven’t registered trademark yet), or that the product is far from ready.
Drawbacks of startups in stealth mode
Of course, there are some disadvantages to stealth mode startups, otherwise it would be an established normal procedure.
Limited funding possibilities
The biggest disadvantage is the challenge in securing funding. When you can’t disclose your services or products publicly, you’re immediately losing a key part of the investors’ market and venture funding possibilities at the same time. This puts a lot of pressure on the stealth startup founder to seek private meetings, make excellent impressions and ultimately secure funding the manual, old fashioned way.
Limited customer feedback
Secondly, you’re also highly limited in customer feedback. When your business can’t interact with the public, how can you measure public responses or even secure the right market fit? This is a key challenge and one reason why stealth startups typically seek highly seasoned VCs with the experience to see past such hurdles.
Limited public attention
Finally, you also don’t gain from any “free” publicity. When a stealth mode company wants to go public, it needs to invest money into a big reveal or another equally large campaign. Public companies, however, can gather journalist’s attention, manage public image and build a reputation throughout the years of development.
So, are stealth startups good?
Most stealth startups are not without risk, but they can ultimately hold a lot of appeal. For investors that find those valuable diamonds, stealth startups represent unique opportunities to secure disruptive companies before they make waves, teasing more lucrative success as a result.
That being said, operating in the stealth mode requires some hard work, a founder with keen business acumen and investors with enough independent experience and insight to make the right calls. On the other hand, the end result of making a noteworthy impact on a competitive market is, in many VCs eyes, very much worth the additional risk.
Interested in more startup advice? Check out our article about startup consulting!